In the modern world of digitization when everything is going online, every bigger or smaller organization is investing loads of money to make their Digital Marketing game on point. However, there are few terms or services that are the baseline of creating a strong base for your business, which we often come across.
Some of those important names are as follows;
SMO- Social media optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
SEO- Search Engine Optimization
Search Engine Optimization, It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. … Start with this quick and easy to understand video about search engine optimization.
PPC stands for pay-per-click, a model of Digital Marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
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Importance Of Content Marketing In Improving Your Brand On Facebook
Trust and loyalty go hand-in-hand when it comes to consumer’s final decision to purchase a product. Usually consumers prefer buying those products that have a credible brand name in the market. And that’s where content marketing plays a role in creating a signature style that helps build acknowledgement and expresses your brand’s personality.
You need to conduct sociological research on your best, meaning paying, customers to collect as much personal information as possible, and build this into the profiles you’ll try to reach via Facebook. This information includes: age, gender, location, interests, favorite Facebook pages, emotional triggers, etc. If you gather this, data you get a collective image of your audience, and you can start adapting your content to its preferences.
Blogging has become a mania and the most preferred form of content marketing where a company’s blog can enforce its brand as an expert in its field. Blogs can help improve your website’s search engine optimization and increase traffic to your website via inbound links.
2. Info graphics
Info graphics are a powerful presentation of information in the form of long, vertical graphics which include charts, statistics, graphs and other information.
Content marketing with videos is considered to be the paramount form of digital marketing. You can transform complicated topics in to meaningful visuals by producing a story telling message that helps develop brand identity among your target audience.
4. Live video streaming
This year has been the year of live video streaming, wherein many brands have taken the advantage of this and connected to their target consumers on a personal level. The brands also shared their launch of upcoming products or services which catered to the mass target audience without spending much money on other forms of marketing.
More and more awareness is created by podcasts these days. A podcast gives you recognition and popularity that is completely different from what memes and gifs would do.